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La Serre de l'Art Qui Pousse, a place for floral creation
Ideally located and easily accessible, 12 kilometers from Toulon and 50 from Marseille, L'Art Qui Pousse's greenhouse workshop is an atypical and unique venue dedicated to the creation of wedding arrangements, decorations and bouquets.
Built in the 60s in the center of what would later become the Ollioules agricultural hub, the greenhouse was initially designed for the production of flowers such as Cyclamens, Azaleas and Cinereas. Over the years, it has also been used to produce exceptional rock garden plants. It was in January 2022 that L'Art Qui Pousse set up shop in this atypical and endearing location. It's a place steeped in the history of the plant world, which explains why it has such a special atmosphere, combining creativity and productivity to perfection. Situated in the Var department, halfway between Sanary/mer and Ollioules, at the foot of the hills and just a stone's throw from the sea, it's a formidable source of inspiration for our teams, but also an ideal location for events and weddings from Provence and the Vaucluse to the Côte d'Azur, Monaco and the Italian border.
Interior and exterior renovation work was necessary and was carried out to adapt the premises to our florist activity.
This began with the installation of a cold room to store our raw material, flowers. This was followed by the installation of a florist's workshop with sufficient space and the tools needed to work with flowers, prepare them and make the most beautiful bouquets, arrangements and decorations of all sizes.
The site now boasts a workshop dedicated to the creation of large-scale decors such as arches, chouppas and table plans, all of which are imagined, designed and made to measure on our premises by our teams.
Thanks to the greenhouse's surface area, we've been able to create a showroom where we can display and test different compositions, choose accessories such as photophores, candles, vases and candlesticks, and adapt our style to your every whim.
Since December 2022, L'Art Qui Pousse has also been a flower store, offering fresh and dried flowers, bouquets and floral arrangements.
This atypical venue has been designed to welcome professionals and future brides and grooms in an ideal setting for the projection and preparation of your wedding or event. Don't hesitate to contact us to arrange an appointment.
REPORT CAPITAL M6
When the Dites moi Oui wedding planner agency in Marseille contacted me to tell me about a Brazilian couple who wanted to get married in Provence, followed by the Zone Interdite TV show on M6, I was immediately seduced. A wedding in the colors of Provence in a grandiose setting leaves plenty of room for inspiration and possibilities. Welcome to the Domaine de Manville (Maussane in the Luberon). This was without counting on the wonderful encounter between Renatta Chapmann, a floral scenographer based in Sao Polo, Brazil, and Joel Matsuoka, a florist designer also based in Sao Paulo. Together, they form an incredible team that has created some of the world's most luxurious weddings. Marina & Philippe, the bride and groom, wanted to surround themselves with their Brazilian wedding planning teams, hairdressers, makeup artists, seamstresses, EuKawedding photographer and filmaker. Orchestrated by Renatta in collaboration with Joèl, we followed a thread that blends Provence and the warmth of Brazil. An ideal blend for a wedding where emotion pierced the screens of M6 to the delight of viewers and the bride and groom.
REPORT CAPITAL M6
It was 2002, I was 28 and pregnant with my daughter Liz, and I loved this little flower store I'd called “A Fleur de Pot”. Eric Témim, a journalist for the M6 program Capital, called me and explained that he wanted to make a program about the underbelly of the florist's trade. Without hesitation, I said yes.
A team met me at 3.30 a.m. at the floral market, La Sica fleurs in Hyères. After a morning debriefing, they followed me every step of the way.
La Sica Marché is the essential platform for all florists in south-eastern France. It's a form of auction. Local growers drop off their flowers each morning, set a price and agree a price with the sellers. The sale starts at 5:00 am.
All florists and buyers are in position!
Buying is a real profession, and knowing how to select flower varieties and buy the right quantity is something you learn as you go along.
Once the sale was over, the M6 team followed me back to my store, filmed the setting up of the flowers in my store and finally the making of the different bouquets.
UNDER THE HOUPPA
Jewish marriage is much more than a union, it's a spiritual and family covenant deeply rooted in history.
The concept of the chuppah has its roots in the Hebrew Bible.
The word “chuppah” is not mentioned directly in biblical texts, but in the Middle Ages, the bride wore a veil to symbolically mark the union between them.
The choice of a chuppah, or “bridal canopy”, is an essential symbol for a Jewish wedding.
A chuppah signifies hospitality and welcome, with its 4 open sides illustrating the bride and groom's commitment to building a home based on love, kindness and openness to others.
The chuppah traditionally consists of 4 legs and a talith (prayer shawl) as a roof.
Flowers play an important role in Jewish ceremonies, symbolizing beauty, purity and blessing for the couple.
The ceremony usually begins with a blessing and the sharing of a cup of wine, called the Kiddush. Next, the bride and groom exchange rings, followed by the reading and presentation of the Ketubah, the marriage contract detailing the groom's commitments to his bride. Finally, the ceremony concludes with the Sheva Berakhot, the seven blessings pronounced in honor of the couple.
A very important symbolic moment at the end of the ceremony is the breaking of the glass, which occupies an essential place in the ritual.
This gesture, in which the groom crushes a glass under his foot, evokes an important historical connotation, recalling the destruction of the Second Temple in Jerusalem, even in a moment of great joy, to remember the suffering and loss of the Jewish people and the breaking of the past and the beginning of a new chapter.
After the ceremony, the bride and groom spend a moment of Yiboub seclusion, before joining the guests to symbolize their new life together.
So, through every gesture and every symbol, the Jewish wedding celebrates the sacred union of the bride and groom, marked by love, commitment and the memory of ancestral traditions.
THE BOUQUET OF THE VIRGIN IN PROENCE:
A TRADITION
Provence is a region rich in tradition, with its ancient chapels and Romanesque churches evoking a deep attachment to religious customs.
Churches are often built of local stone, giving them a unique charm.
Provençal culture is steeped in spirituality, and weddings in particular are deeply rooted in tradition.
It's not just a union between two people, but a commitment blessed by God and placed under the protection of the Virgin Mary.
The Virgin Mary is the symbol of purity, love, protection and fertility.
The Provencal church, often adorned with a statue dedicated to the Virgin, is the sacred setting for this tribute.
For many Provencal families, the church is a place of remembrance. Weddings often take place in the same parish as those of previous generations, thus perpetuating a family and religious custom.
In Provence, it's traditional to offer a bouquet to the Virgin Mary during the religious ceremony on the wedding day.
The bouquet is traditionally made up of white flowers, symbolizing purity, love and devotion.
At the end of the ceremony, the bride places the bouquet at the feet of the statue.
This is not just a symbolic gesture, but a silent prayer for protection and blessing.
By offering this bouquet, she evokes her wish to found a family under the Virgin's benevolence, and also testifies to the bride and groom's gratitude and faith in her.
So, the bouquet de la Vierge in Provence is much more than just a ritual or tradition; it embodies the soul of the region.
